We want to play an essential role in everyone’s childhood –being the mostpassionate family owned toy company.
We love to make toys that inspire children’s imagination and creativity –building wonderful memories that last forever!
We put the consumer at the centre of our thinking and create unique products with a clear brand signature.
Simple and clear structures strengthen our flexibility and decision making.
Our global team is our strongest asset, and we aim to create an environment where everyone is able to grow constantly and enjoys being part of our group.
Honesty and respect towards all stakeholders form the basis of our culture and are the reason for our success.
As a family company, we think in generations and focus on long-term profitable growth.
We respect everyone the way they are and ensure fairness. We are convinced that diverse teams provide the most comprehensive solutions to our daily challenges.
Being honest and trustworthy is the strongest enabler of joint success and loyalty.
We value entrepreneurial thinking. Being curious and learning from mistakes often leads to the best solutions and innovation.
We know our responsibilities towards our planet and consider environmental impact in our decisions.
We are passionate about toys and strive to create emotions.
An open door mindset and controversial discussions are a key part of our company culture.
Proud of our roots, we live a down-to-earth mentality and always treat each other with respect.