Our
Principles

How we act as a company.

Consumer Focus

We put the consumer at the centre of our thinking and create unique products with a clear brand signature.

Simplicity

Simple and clear structures strengthen our flexibility and decision making.

Business is People

Our global team is our strongest asset, and we aim to create an environment where everyone is able to grow constantly and enjoys being part of our group.

Integrity

Honesty and respect towards all stakeholders form the basis of our culture and are the reason for our success.

Sustainable Success

As a family company, we think in generations and focus on long-term profitable growth.

Diversity

We respect everyone the way they are and ensure fairness. We are convinced that diverse teams provide the most comprehensive solutions to our daily challenges.